Detail

wone
Art Direction
Visual Identity
Jun 2023
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Project bio

Bringing holistic health into the 21st century, wone — formally walking on earth — use data to inform their practice and create techniques and practical guidance for individuals working within high stress environments to help manage their well being. Inspired by the natural ohm tone found within spiritual practices, said to be inside us all, we created a brand off of these tones, creating sound patterns that reflect physical realities.


Built by Italiano.jpg we developed an online tool that replicated these sound patterns, creating an ownable visual world that wone could then use to create content for their brand. As well as patterns both type and imagery were also distorted using this tool, building them a ownable world, regardless of how they showed up.

Role

Art Direction
Visual Identity

Date completed

Jun 2023

Credits

Photography
Dirk Rees

Creative Coding
GIanluca Italiano