Developing a new visual language for Williams, together with them we launched their most successful car of the past decade, the FW47, and their new driver lineup of Alex Albon & Carlos Sainz at the F175 Launch event at the O2 Arena London. Working with director Jon E Price we developed a visual language - Science in Motion - bringing together a technical approach with an visceral intensity, framing the team as the forerunners in technical innovation.

Leading the launch involved creating all visuals for the O2 Arena alongside directing the teams’ 7 minute section within the event, building on their heritage within the world championship and cementing their ambition for the season ahead.