No matter how dirty ARMEDANGELS denim gets it's still the cleanest you can wear. Manufactured using more sustainable and ethical techniques we visualised a world where the metaphor of mud was used to emulate the dirty world of traditional manufacturing that affects our clothes, and the toxins that come from that. Filmed in reverse the visuals showcase a muddy chaotic scene, with incredible talents Matt Mcreary and Emma Portner moving in beautiful slow motion as the mud appears to fly off of them, leaving them in a beautifully clean world, their denim untouched.